Saturday, November 27, 2010

Approved: Custom Rubber Stamps

By H. Reich


It's hard to make the case for buying custom rubber stamps, especially during this especially bleak economic time. For those of us who have worked in the corporate world -- or in the printing world for that matter -- the benefits of buying and using customized stamps are substantial. This is especially true when it comes to collating.

It seems natural that you would think the average $5,000 corporate printer would do everything you need it to do. Unfortunately, the best copier or printer is only as useful as the people using it. So, unless you have a receptionist or five-figure specialist on staff, most people will not know how to use the behemoth. This means you've wasted money on the copier and lost time and manpower in the process.

For instances, lets say you have twenty presentation packets for that annual stockholder meeting, your best bet is to, yes, use the printer to print the pages you need, and then use a customized stamp to mark them accordingly. This sounds old-fashioned, certainly, but it only takes a few stamps to teach someone how to collate. The rest should come rather naturally.

There are droves of laptop-toting hipsters out there who may be inclined to chuckle me away. But, I would like to point you to the best practices suggested by a 2006 communique from the Department of the Navy, in which it was made clear that the main obstacle to clear communication was a basic lack of understanding of mark-making. This means people don't understand what to do with a packet marked with a "Classified" stamp.

Keep this in mind: how secret would the Manhattan Project have been had all the memorandums not been marked with the "Ultra Top Secret" stamp? The stamp is power, dear reader. Thus, understanding how to mark informs what steps to take with the document in hand. This all stems from a deep-seated appreciation and decades-old use of the rubber stamp.




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