Thursday, November 11, 2010

Toronto And The Mens Magazine Market

By Adriana Noton

What a great invention is the magazine. Magazines can take a field of interest and cover it in words and pictures without the distraction of motion and sound. In Canada, the Canadian magazine industry us centered in Toronto, ON. Many magazine publishers have found that the Greater Toronto Area, home to over five and half million people, can support a monthly. The Toronto mens magazine field is well served and extremely competitive. There are magazines for every taste and interest.

A mens magazine can tell stories in words and pictures about topics of interest to men. Glossy photos of scantily clad women is only one possibility for mens magazines. Sports, mens fashions, business, entertainment, cars and other gadgets are all suitable topics. But, sure, scantily clad women help.

Are you a commuter? Compare the experience of reading a magazine on your morning commute on the Toronto GO train with reading an ezine on your smart phone. The magazine presents itself to you with more content on as much as twenty times the content as a smart phone can present. The graphic content is of measurably better quality. And the quality of the information content is also higher. Writers for the web rarely have the resources and time to research and write anything of high quality. This is why so much of the content of ezines consist of opinion, rather than facts.

In Canada, it is common for a major newspaper to include a monthly glossy magazine. Subjects of these types of full color magazine inserts include a monthly business magazine, a quarterly glossy dedicated to automobiles, an annual brides magazine and a travel magazine. The Toronto mens magazine section has fewer entries.

The largest circulation genre in the industry are celebrity gossip magazines. Of the big glossies, women's fashion mags including bridal magazines, are number two. As for the mens magazine genre, the range of sub-genres is long. The mainstream general interest mens magazine covers fashion from a very conservative perspective and combines this with bright, sardonic writing and soft focus photo spreads of attractive starlets.

Mens magazines have come a long way. The revolution started in the Sixties. It was in 1960 that the British High Court in the Chatterly case redefined obscenity. This opened the door to the mainstreaming of explicitly sexual photographs. Today there are numerous mens magazines on the market that combine in depth investigative reporting, fashion spreads, automotive reviews, and political and sports stories with beautifully photographed, glossy spreads of beautiful glossy spreads.

A sports magazine is a pleasure for sports fanatics. Where else can you get the background stories that are sports fans hunger for. Knowing the backstory of a player creates an emotional involvement in a game even when your favorite team is not playing.

The greatest magazine market in Toronto is the Toronto Sports Magazine market. The mens magazine market is the most poorly served genre. It seems the product imported from the United States is too much competition for a made in Canada attempt.

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